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- Social networks as shopping platforms
Over the past years, brands have used social media to market their products, talk to customers, and even make merchandising decisions. But in the coming year, we anticipate merchants to add “selling” to the list of things they can do on social sites. Retailers, it’s time to roll out your welcome mat for social commerce (or s-commerce).
2014 was an exciting year in retail. Worldwide, sales hit a record high of $22 trillion. Omnichannel retailing became the norm, the mobile wallet was on the rise, retailers recognized the importance of and started leveraging on Big Data, and brands went after huge opportunities in emerging markets such as Brazil, China and India.
You can now save and organize photos on Instagram for everything from inspirational photos to shots of food you want to try. Pinterest isn't the only platform for creating a modern mood board. On Monday, Instagram launched private collections, a way to not just save but organize photos for easy access later.